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George Herbert Walker School of Business & Technology | Department of Business
Graduate Certificate in Digital Marketing Management — In Person and Webster University Online
Average Time to Complete Certificate: 1 year
Make a Move This May
Grad school just got more affordable. For a limited time, Webster is waiving the $50
app fee and offering a $500 scholarship to all May applicants. Exclusions Include: Doctor of Nurse Anesthesia Practice (DNAP)
Create Thoughtful, Relevant and Effective Digital Marketing Campaigns
Throughout the coursework for the Graduate Certificate in Digital Marketing Management
at Webster University, students learn to analyze each major digital marketing channel
— including paid, organic, social, email and mobile applications — and how to use
them. Students also also create digital marketing strategies that align with larger
communications, business and marketing objectives.
Upon graduation, students can develop, evaluate and execute a comprehensive digital
marketing strategy and plan, as well as measure and evaluate its success.
Graduate Certificate in Digital Marketing Management Requirements
MDST 4110 Digital Media and Culture (3 hours)
MRKT 5720 Promotional Management (3 hours)
MRKT 5740 Management of Digital Marketing (3 hours)