Create Thoughtful, Relevant and Effective Digital Marketing Campaigns
Throughout the coursework for the Graduate Certificate in Digital Marketing Management at Webster University, students learn to analyze each major digital marketing channel — including paid, organic, social, email and mobile applications — and how to use them. Students also also create digital marketing strategies that align with larger communications, business and marketing objectives.
Upon graduation, students can develop, evaluate and execute a comprehensive digital marketing strategy and plan, as well as measure and evaluate its success.
Graduate Certificate in Digital Marketing Management Requirements
- MDST 4110 Digital Media and Culture (3 hours)
- MRKT 5720 Promotional Management (3 hours)
- MRKT 5740 Management of Digital Marketing (3 hours)
- MRKT 5895 Marketing Analytics (3 hours)
- MRKT 5750 Management of Social Media (3 hours)
- MRKT 5790 Digital Marketing Strategy (3 hours)
Graduate Certificate in Digital Marketing Management
Find out more about the overall curriculum, electives, learning outcomes and more.
Get Started on Your Graduate Certificate in Digital Marketing Management
Take the next step toward earning your Graduate Certificate in Digital Marketing Management. We are here to help you get started.
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Contact the Admissions Office to Find Out More
If you have more questions about the program, your application or other enrollment-related inquiries, contact our Admissions Office.
Call 314-246-7800 or 800-753-6765 or send an email to admit@webster.edu.