Marketing remains the cornerstone of successful organizations in every industry. These organizations are seeking experts with an understanding of the ever increasing dynamics of the marketing environment. Webster University’s undergraduate emphasis and MS in marketing provide the insight to propel careers forward. Webster graduates will be able to apply contemporary marketing concepts, tools, and techniques; formulate effective marketing solutions within complex real-world business settings; and address critical issues facing marketing experts.
ACBSP Accreditation for The Walker School of Business & Technology
The Walker School of Business & Technology is proud to be accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for the BA in Management and the MS in Marketing. ACBSP is dedicated to improving the quality of business schools and programs around the world, and ultimately to improving the practice of business in every industry around the world.
16th in the Midwest
Webster University continues to be highly ranked on the U.S. News & World Report’s Best Colleges report, now listed as 16th in Midwest Regional Universities and included in four best-of categories. This year, the University's score rose to its highest level since the ranking system was established.
Small classes promote individual learning.
Faculty includes working professionals who have extensive and varied business experience.
Flexible scheduling with online courses to accommodate busy professionals.
Academic Levels of Study
Earn the Bachelor of Arts in Management with an emphasis in marketing at Webster.
This program is available at the St. Louis home campus and at select international campuses.
The management (BA) with an emphasis in marketing prepares students for a broad spectrum of careers in marketing, including branding, product development, advertising, digital marketing and customer relationship management. Students learn how organizations create value through the various marketing activities: customer behavior, pricing, promotion, product development, distribution and marketing research.
Webster graduates demonstrate an understanding of how to identify and utilize relevant information in order to make effective marketing decisions; and the ability to make and defend decisions regarding the various marketing mix elements for value creation in a way that reflects the needs and characteristics desired for organizational success and meaningful relationships among and between stakeholders.
This program is available online, at the St. Louis home campus, and at select U.S. and international campuses.
The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytics required to produce impactful marketing decisions.
Program graduates will be able to effectively acquire relevant information as well as evaluate and analyze it in order to make impactful strategic marketing decisions; and manage value creation by developing and evaluating marketing strategies and objectives to foster long-term success and promote meaningful relationships. They will also demonstrate personal skills (e.g. communication, personal brand management, ethics) which are important keys to success as a marketing manager.
Details on Specific Program Requirements and Learning Outcomes
Enhance Your Master's Degree
The Walker School of Business & Technology offers two ways to pair your Marketing studies to the Master of Business Administration program.
Graduates with marketing majors typically are employed in positions including:
- Brand Manager
- Product development
- Digital Marketing Manager
- Social Media Marketing
- Sales Manager
- Research Specialist
- Non-profit Marketing
- Retail Management
According to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 9% from 2016 to 2026.
Get Started on Your Program
Take the next step toward earning your degree. We are here to help.
Learn more about our accreditation, which applies to all of our campuses, regionally and beyond.
Find out how we support the more than 50% of undergraduates who transfer into our community.
Highlights from the Walker School
Three Webster Journalism Students Receive Press Club Scholarships
August 10, 2022
The Press Club of Metropolitan St. Louis recently announced the 2022 scholarship recipients which included three Webster...
News Around Webster: McElwee, Long and Fan
August 10, 2022
In this edition of "News Around Webster," Professor Emeritus Van McElwee and Assistant Professor Michael Long win awards...
New Course Launched to Help International Students Transition to Studying in the United States
August 10, 2022
A new program is being launched to help international students transition from their home countries to the U.S. environment....