Marketing (MS) with an Emphasis in Analytics

Develop Your Expertise

The MS in Marketing program provides a specialized skill set that can make you stand out to potential employers and enhance your career opportunities. Our program equips students with effective data analysis skills, including the ability to analyze and present business data, articulate forecasting and predictive models, and develop meaningful reports and visualizations for technical and non-technical audiences.

Learn From Faculty Mentors Who Are Experienced Industry Pros

Our classes are taught by instructors who hold current industry positions, bringing valuable real-world experience to the classroom and ensuring that the concepts taught are relevant.

Benefit From Close Interaction and Availability

With smaller class sizes, our program fosters critical discussions among students and allows for more personalized attention, leading to a deeper understanding of the topics covered.

Obtain a World-Class, Accredited Master of Science in Marketing with an Emphasis in Analytics Degree

Our MS in Marketing degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), which is dedicated to improving the quality of business schools and programs around the world.

Expand Your Professional Network And Your Personal Brand

Leverage Webster’s relationships and collaborations with more than 100 multinational, regional and local organizations. Take advantage of professional networking events and other interactive opportunities to make connections that can boost your career options.

Webster’s graduate Marketing degree program with an Emphasis in Analytics promotes and supports individual success by preparing students to enter or advance their careers as marketing managers, executives and other key positions in the wide-ranging field of marketing.

As a program graduate, you’ll be able to effectively evaluate and analyze information in order to make impactful strategic marketing decisions. You’ll learn to effectively manage value creation by developing and evaluating marketing strategies and objectives to foster long-term success and promote meaningful relationships.

Potential positions may include:

• Brand Manager
• Product Development Manager
• Digital Marketing Manager
• Management Consultant
• Business Analyst
• Social Media Marketer
• Sales Manager Specialist
• Nonprofit Marketing Specialist

According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions and marketing managers is projected to grow 10% from now until 2031 — nearly double the growth rate for all jobs.

Salary Information for MS in Marketing with an Emphasis in Analytics Graduates

Many career positions for marketing professionals offer attractive salaries. The U.S. Bureau of Labor Statistics reports that the median annual salary for advertising, promotions and marketing managers is $133,380. According to the bureau's salary statistics for related career areas, the annual median salary for public relations and fundraising managers is $119,860, and the annual median salary for sales managers is $127,490.