Gain hands-on experience
Public relations is a competitive and rapidly changing field. At Webster University, you'll learn how to identify communications problems, and develop and implement real-world solutions -- in real time. Our public relations programs combine a strong foundation of academic study with opportunities to test concepts through projects. Students will learn to manage relationships with clients, create project budgets and develop strong writing skills. They'll also learn theories and gain hands-on experience in creating strategic information programs, internal communications plans, media relations and special events as they build their professional portfolios using all available formats of media (print, video, radio and television, and social media, digital and electronic applications).
Experienced faculty; successful students
Faculty members are practicing professionals and mentors who allow students to work with real-world public relations clients. At Webster, we balance academic learning with hands-on experience in strategic communications planning, internal communications, media relations, social media, tactical production techniques, special events, public relations research, and project management and evaluation.
“The classes in my program focused on learning by doing. I’m not just told to memorize how to do public relations, I am asked to do projects that reflect what I will do in my career.”
BA in Public Relations
What about Public Relations Internship Opportunities with Webster?
The School of Communications Center for Portfolio Development and Internships helps prepare you to successfully launch your career by providing assistance with developing portfolios and securing internships. Through professional, one-on-one attention and coaching, the center promotes comprehensive, experiential learning. You will compile a professional portfolio based on work you’ve accomplished in classes and internships, including social media and video press releases, audio or video production demos, animation demo videos, advertising layouts and more.
Webster public relations student Jewellynn Wood created the following TikTok video for her internship with Vidzu Media where she gives tips on how to manage a brand's social media.
Choose Your Program
The Bachelor of Arts (BA) in public relations is designed to give students the insights necessary to pursue a career in public relations or a related field. Writing proficiency is a necessary element of the major, as writing and knowledge of target audiences form the basic foundation of good public relations.
The program teaches students to create, package and edit public relations message content and distribute it through appropriate media to select target audiences of business and non-profit organizations. Students evaluate the effectiveness of public relations plans in meeting their defined goals and objectives.
The online Master of Arts (MA) in public relations is intended for students who have an interest in public relations. Whether you're interested in finding a new position or advancing to a position with broader responsibilities, a degree in public relations from Webster can help you achieve your professional goals.
The degree balances the practical application of public relations skills with the theory that informs the field. The program will give students insights into how entrepreneurship, ethical frameworks and globalization provide key components shaping the current practice of public relations.
Learn more about our accreditation, which applies to all of our campuses, regionally and beyond.
Find out how we support the more than 50% of undergraduates who transfer into our community.
Founded in 1915, Webster University is committed to ensuring high-quality learning experiences that transform students for global citizenship and individual excellence. Prepare for your next step and explore our community resources.
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