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MAR 2009
VOL 5 ISSUE 3
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Campus Dining Services: Student Feedback Shows Improvement
Ted Hoef, associate vice president for student affairs and dean of students

During the month of November, we collected customer satisfaction surveys from 450 students, faculty, and staff. 37% of the respondents were first-year students, reflective of the high percentage of freshmen among our meal plan participants.

67% of respondents are satisfied or very satisfied with Campus Dining Services overall (up from 60% last year and 47% the year prior to that). 24% have mixed opinions and 9% are somewhat or very dissatisfied.

  • Overall satisfaction higher than last year
  • Overall satisfaction higher than other contracted operations nationally
  • Satisfaction with Marletto’s about even with national avg. for dining halls
  • Satisfaction with Crossroads about even with national avg. for food courts

I am pleased to see that our customers appreciated the improvements made in Campus Dining Services, as the report indicates some increases in satisfaction levels compared to last year. This is a significant two-year trend. Overall, the level of satisfaction on most items at Webster was higher than the national averages for colleges or universities with contracted operations.

The findings indicate that the top strengths of Campus Dining Services are: appearance, layout, comfort, and location of the facilities; cleanliness; friendliness and helpfulness of the staff.

The top three factors that drive overall satisfaction among customers at Webster are: food quality, taste, and freshness.

While significant improvements were noted by the customers, analysis of the findings and written comments suggests that continued improvements are needed on these important areas:

  • Design of meal plans
  • Perception of value
  • Nutritional content
  • Freshness
  • Variety of healthy menu choices
  • Taste

We will expect Sodexo, our dining contractor, to respond to these survey results with plans for how they propose to make additional improvements on these six aspects of Campus Dining Services.

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