BA in Advertising and Marketing Communications
It's more than just selling a product. The fast-paced world of advertising and marketing communications is about connecting people in creative ways, reaching specific target audiences and selecting the appropriate means of promotion.
Webster University's School of Communications is a great place to start. Advertising and Marketing Communications majors learn all phases of the communications process through hands-on experience -- planning, budgeting, creative strategy development, copywriting, creative advertising production, media planning and research.
Most students also take on an internship. Recent opportunities include: Osborn Barr, Momentum Worldwide, Emmis Communications, Live Nation, Moosylvania, Javelin, Inc., Fox Sports Midwest, the St. Louis Rams, HLK and St. Louis Magazine.
Students, before they graduate, also undertake a major role in planning and executing a multimedia advertising campaign. In recent years, some of these campaigns won regional awards and ranked among the top 10 in national competitions.
Companies where you can find Webster graduates with a Advertising and Marketing Communications degree, and the positions they hold, include:
- 360i, Sr. Art Director
- Momentum Worldwide, Associate Creative Director
- Elsevier, Marketing Coordinator
- Manifest Digital, Digital Production Coordinator
Important note for transfer students: Entry into this major as a junior or senior is limited. To improve admission prospect and ensure proper course sequence, junior and senior transfer students should apply for admission to the Spring or Summer semesters. All transfer students should plan on a minimum of five full semesters at Webster University.