Webster University is a Global Brand
Webster University uses a multi-channel approach when it comes to advertising. Traditional and digital media combine to tell the Webster University story to diverse audiences across the world.
“We are thrilled to be bringing Webster's brand platform to life with this exciting creative,” said Barbara O'Malley, associate vice president and chief communications officer, Global Marketing and Communications. “The new campaign clearly positions Webster as a truly global university with local impact.”
The What's Next campaign invites everyone to be a part of their own next great endeavors – with Webster as the driving force behind the opportunity. The Webster experience is big enough for everyone to get involved with as the University pushes the next big ideas and breakthroughs in hometowns around the world and onto the global stage.
“The new campaign is an expression of Webster's unique brand proposition,” said John
Costello, director of Creative Services in Webster's Global Marketing and Communications.
“As we work with our global locations, this will be an opportunity to express the
‘One Webster' concept while acknowledging cultural nuances.”
Billboards :: Television :: Print