View From the Top: Webster University thought leaders tell us what's trending now

We're asking our deans, faculty, staff and other thought leaders from throughout the world of Webster to tell us what's happening in their area of expertise. We'll feature these thoughts and predictions regularly on the website.

Eric Rothenbuhler

 

School of Communications Dean Eric Rothenbuhler takes a look at the trends affecting the communication and media industries.

  • Mobile media andsocial media will continue to generate most of the excitement, while legacy media will make most of the money.
  • Content providers that can use multiple means of distribution to generate multiple streams of revenue – through sales, licensing, royalties, retransmission fees and other means – will be in an especially envious position.
  • In the area of communication education, smaller, more flexible schools will have a strategic opportunity as attention, students and rewards flow to good new ideas. Being big, old and famous won't yield all the advantages it used to.