Digital Marketing & Communications
The Digital Marketing and Communications team leads the development and implementation of integrated marketing and communications strategies designed to attract students and enhance the University's reputation through the web and new media. The team manages the University website, mobile applications, search engine optimization, social media, and e-mail.
Website Brand Guidelines
The Webster University web presence is an important part of the university’s brand
identity. To provide navigational and visual consistency, official university web
templates are provided for use by all academic and administrative units. A variety
of design elements and styles are included in the template to support the effective
and visually appealing presentation of content. The website is responsive to device,
so all elements must be easy to read and visually appealing for desktop, tablet and
various mobile devices. Official university templates, elements and designs ensure
Information about the use of the Omni Update (OU Campus) website content management system.
Colleges, departments, centers, facilities and other university units should not create their own departmental secondary logos to insert on its respective home page. Creating your own identity is tempting, but it won’t help you stand out with your users. It will cause confusion and put you back at square one trying to build equity for a brand new identity rather than tapping into the established and increasing awareness of Webster University.
*Guidelines adapted from similar university guidelines at Boise State University.